Why You Should Switch From 2D Photography to a 3D Configurator | Arty
February 2, 2022 - E-commerce

Why You Should Switch From 2D Photography to a 3D Configurator

Why You Should Switch From 2D Photography to a 3D Configurator

Online shopping is bigger than ever and with the implementation of a 3D configurator it has become even better than the "real-life" shopping experience.

It is not unusual to see businesses using 2D photography to showcase their products and attract customers. However, many well-known brands have seen the true potential and growth in using 3D configurators on their eCommerce platforms.

You might ask yourself why you should dabble in this new technology and completely change something that has worked for so long. Well, here are some of the reasons why the 3D configurator is the key to growing your business and increasing your sales.

Staying On Top

The online world, as well as shopping, is constantly changing. Being able to attract new customers, keep them engaged, and decrease returns are some of the biggest challenges many businesses face today.

Recent Harris’ polls show that 66% of customers are more willing to make purchases online with businesses that use 3D configurators instead of 2D photographs. This means that your competitors who are using 3D configurators on their eCommerce platforms will sell more products, even if your products are more appealing to the eye.

While not all of your competitors might be using a 3D configurator, staying in touch with the latest technology and offering a unique experience on your platform is something that will put you ahead of the rest of the competition.

Why You Should Switch From 2D Photography to a 3D Configurator

Excellent Customer Experience

It is well known that people love to visit websites that offer a great experience and positive outcomes. Ordering online still carries some uncertainty with it; as a business owner, you want to minimize that uncertainty and create a trusting relationship with your customers.

Using a 3D configurator instead of photographs gives customers a chance to modify and remove all uncertainties and create an ideal product. This can significantly improve the experience of the customer, and build trust since they know exactly what product they are getting.

This naturally leads to higher conversions rates and less, if not none, returns.

Saving Time

Say that your business offers a wide range of products, each customizable in its own way. Now, to show all of those products, a photographer needs to take thousands of photos from different angles. This is both cost- and time-effective. Not to mention that having so many pictures on your website can slow it down.

With the use of a 3D configurator, customers are able to easily modify the product and see the changes in real-time. Besides, having a 3D catalog won’t slow down your website which will lead to a better customer experience.

Why You Should Switch From 2D Photography to a 3D Configurator

Help Your Sales Team

Besides offering a great customer experience on your website, 3D configurators can help your physical sales team.

For instance, customers in your physical store can ask if certain changes are possible or they would like to add some features to a certain product. Without much trouble, your sales team can provide an accurate change of the product with the exact price, and show the customer how it will look. This eliminates the back and forth communication and continues to build trust.

By doing this, your customer feels more at ease purchasing your product since he/she knows exactly the price and the way the product will look once it arrives.

Integrate 3D Configurator Today

Integrating a 3D configurator into your website can be a real game-changer. This will give you a competitive edge - stay in touch with the recent innovations and offer a unique experience.

If you wish to find out more about the 3D configurator and how to implement it, you can do it by clicking here.

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