The use of augmented reality in e-commerce has skyrocketed since the beginning of the Covid-19 pandemic.
With the first stores shutting down, the use of augmented reality and 3D configurators in e-commerce has proven to be not only cost-efficient,
but people loved it so much that even now they still prefer using this method compared to in-store shopping.
To back this data up - a survey done by Google shows that 66% of shoppers are interested in online shopping using augmented reality.
The reason for this is that consumers are able to see the product next to them and review it closely from the comfort of their homes.
What is Augmented Reality in E-Commerce?
The biggest advantage of augmented reality is that it helps consumers visualize the product and make necessary changes,
before making a definitive decision of purchasing it. According to the AR survey done by
Google, 6 in 10 people say that they
would want to see and feel how the product fits in their everyday lives. Augmented reality allows people to do just that -
visualize the product in their homes, without having to travel or carry heavy items.
Choosing Augmented Reality
Making a decision to switch to AR is not an easy one. But if you are considering using
augmented reality in e-commerce
then there are some great benefits in store for you.
Better Customer Relationship
Building trust and having a good relationship with your customers is a key to growing a successful business.
Therefore, offering them a unique and trustworthy experience is of the utmost importance.
Augmented reality helps to increase engagement and actively connects the brand with the customer, building a long-lasting relationship.
This can easily convert to better conversion rates.
Higher Conversion Rates
recently announced that e-commerce websites that are using augmented reality have 94% higher
conversion rates than websites that are still relying on 2D photography.
This is all thanks to the ability to judge the product "live" in the customer's homes, which gives a clear idea
of what the product will look like once it arrives.
One thing that can really damage the reputation of any company is high return rates.
In 2019 UPS surveyed 18,000 online shoppers asking about their online shopping experience.
When it comes to returning bought goods, 30% answered that the product was damaged, while 27% answered
that the product was not as described on the website.
With the use of augmented reality in e-commerce, shoppers get the opportunity to try the product before they purchase it.
And with the use of 3D configurators,
they are able to modify the product to exactly suit their needs.
As a result, AR helps decrease the return rates as the customers are fully informed about the product they purchased.
Augmented reality in e-commerce
has completely changed online shopping. It has improved the relationship between businesses
and consumers as well as decreased return rates. Therefore, investing in
augmented reality in e-commerce is definitely worth every penny.